Here we are going to talk about five main benefits of SEO (Search Engine Optimization). One of the biggest benefits of SEO is that it is inbound marketing. Other important benefits of SEO is that you need not pay for advertisement on SEO.
Search result on Google
SEO is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. Main benefits of SEO is that a successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords
which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
Search other than “Ad”
results are low cost (in comparison to adwords and ppc)
Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don’t have to pay $10 for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web.
- Definite increase in traffic
With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof. - Higher brand credibility as people trust Google
People trust that the first listing in google is a reputable company, by doing SEO, your website becomes THE brand name. You’re the guy the competitors want to beat. The further back you are in rankings on Google the more people are skeptical about your website. If google has a spot dedicated to you at the top especially if it is a top tier listing with other subpages listed below the main home page it gives your website credibility that no ad can top. Ads can often be seen as annoying and many people have ad blockers installed on their browsers. - Better ROI (return on investment) than normal ads
When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing. Google searches actually get people who searched for the tag in your website. These people are actually looking for your product. Ads can be from anyone. Many people may mis-click on an ad. A hit from google is much more valuable over a hit from an ad. - Your competitors are doing it
SEO is a rising field and it is gaining ground. More people are starting to realize that the benefits of SEO are extremely high. Your competitors know this and are starting to take advantage of it. If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your website will. Even if your site offers better services or prices. Hiring a better SEO company or investing in a skilled SEO Staff could be exactly what your company needs to rank above your competitors in the google rankings.
With proper utilization of SEO you can make your search engine results better and therefore you can improve your sales altogether.
Help on Semrush
I find some “Semrush to be most intersting for keyword findings.
How to use SEO
Be sure to also search any alternative names searchers might use for your products or services.
Next, do a Google site: look for each product and its alternative names for every competitor domain.
To do this, enter into Google the search term then site:domainname.com (using the domain of the competitor).For more sophisticated competitive research, you’ll need a third-party tool.
What is SEO
Some of the free tools can provide you with limited access to the present intelligence, whereas most of the paid tools can show you a way more complete competitive picture.
SEO Basics
Many tools allow you to input a competitor’s domain to get the keywords they rank highest for.
You might think you’re able to start real keyword research now.
However, without some carefully crafted goals, it’ll be a futile effort.
By goals here I mean the precise business and brand needs you would like to earn organic traffic for.
How to do SEO
Why does this matter?
Because those goals will offer you a way of direction in your research.
Many times keyword research will happen keywords that you simply could rank for, but if they’re not keywords which will attract visitors who can become the solutions to the requirements stated in your goals, they won’t be well worth the effort you’d put into trying to rank for them.
In my opinion, this is often the foremost overlooked step in typical keyword research efforts.
Having goals will help improve your chances of SEO success.
Plus, you’ll save longer and energy than necessary – and avoid targeting irrelevant terms (so-called vanity keywords) or keywords with little or no return on investment (ROI).
Here are a couple of inquiries to ask when formulating your goals for keyword research:
Competitive Research
Who is our target audience? Who buys what we sell, and why?
What can we sell and what’s our unique value proposition in our marketplace?
What are the chief needs and/or desires of individuals who become our customers?
What are their secondary, related needs?
What are the items our target consumers got to know to feel confident in who they prefer to buy from?
Knowing the answers to those questions can assist you specialise in the keywords which will really interest your business.
fORMULATE YOUR GOALS
This step is actually internal research.
That is, it begins in your own head (or the collective heads of your team, if you’ve got one).
Using the answers to the questions in Step 2, combined with the experience of your business or industry, list out the keywords you think that best describe what your potential customers look for once they are in various phases of their buyer journey.
What would they look for once they are just trying to teach themselves about the sorts of belongings you sell?
What would they look for once they try to form an informed decision about who to shop for from?
What would they look for once they want to shop for specific belongings you sell?
One of the simplest sources to seek out keywords you ought to be ranking for but aren’t yet is your competitors.
If they’ve been within the game longer than you, they need probably uncovered and capitalized on more opportunities, whether or not they found them by careful research or simply stumbled upon them.
Many SEO tools will show you the top-ranking keywords for a given domain, but you’ll got to invest in one among the paid tools to delve into all the amount I discuss below.
Now when I look back, I think the piece of advice that I really should have followed was that I should not have used an Android in Kota. This really used to distract and sucked all my time that I should have devoted to my studies. The androids really used to distract me as I had an active internet connection, and the most used apps on my phone were Facebook, Instagram, and WhatsApp.
The fun fact was I got the android phone from my parents as I said to them I have to solve the questions online. Now, if I recall, I can’t recall many instances where I would have used my phone to solve math, physics, or chemistry problems. Most of the time, I used my phone to chat, watch movies, or watch love web series.
Now when I look back, I think the piece of advice that I really should have followed was that I should not have used an Android in Kota. This really used to distract and sucked all my time that I should have devoted to my studies. The androids really used to distract me as I had an active internet connection, and the most used apps on my phone were Facebook, Instagram, and WhatsApp.
The fun fact was I got the android phone from my parents as I said to them I have to solve the questions online. Now, if I recall, I can’t recall many instances where I would have used my phone to solve math, physics, or chemistry problems. Most of the time, I used my phone to chat, watch movies, or watch love web series.
